PricingStatus
Agencies & Freelancers

Monitoring for Agencies and Freelancers

When you look after other people's websites, the worst way to learn about an outage is a phone call from the client. Monitoring turns that dynamic around completely.

What tends to go wrong

  • The client always finds out firstWithout monitoring, your first signal is an angry message — and you are already on the back foot.
  • Many sites, scattered stacksDifferent hosts, different CMSes, different certificate setups across dozens of clients.
  • Certificates on client domainsRenewals you do not control, on domains you may not have full access to, expiring without warning.
  • Proving your valueRetainers are easiest to justify with evidence. "Your site was up 99.98% this quarter" is evidence.

What to monitor

EndpointWhy it mattersSuggested interval
Each client homepageBaseline availability coverage across the whole portfolio.2–5m
Client contact / lead formsA broken form is a silent failure that costs the client leads directly.5m
Client checkout (if commerce)Revenue-bearing, and the outage the client will care about most.60s
Certificate expiry per domainAutomatic on HTTPS monitors — catches renewals you do not manage.continuous
CMS admin loginDetects a broken backend before the client tries to edit a page.10m

Be the one who calls them

There is an enormous difference in a client relationship between "your site is down, why did you not know" and "we spotted an issue on your site twenty minutes ago and it is already fixed". The technical work is identical. The perceived competence is not.

This alone tends to justify the cost of monitoring across a client portfolio, before considering anything else.

Certificates are the recurring emergency

Agency work involves domains registered by clients years ago, with renewal notices going to an email address nobody checks, on hosting the client set up before they hired you.

Automatic certificate tracking on every HTTPS monitor turns this from a recurring surprise into a scheduled task. A thirty-day warning is enough time to chase down whoever controls the DNS.

Uptime reports as a deliverable

Retainer renewals go more smoothly with concrete evidence attached. A quarterly summary showing uptime percentage, incidents detected, and response times gives the client something tangible for the money.

It also reframes the conversation. Instead of justifying hours, you are reporting outcomes.

Ready to stop finding out from your customers?

Join the waitlist before September 5, 2026 and get a full year of Pro free — no credit card, no commitment.

See Pricing